The success of eBay and its causes


The one area in which online retail commerce seems to have been a success is eBay. eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping web sites in which people and businesses buy and sell goods and services worldwide. In addition to its original U.S. Web site, eBay has established localized web sites in thirty other countries. eBay Inc also owns Paypal, Skype, StubHub, and other businesses.

In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com (the domain has recently been put up for sale) but found it has already been taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.

The Causes of success :

eBay allows people to often times connect with some very fond and special early childhood memories. It could be anything from collecting baseball cards to toy soldiers to Barbie dolls to doll houses, and so forth. It allows people to make that connection and relive a lot of those very vivid and very fond memories that they have from an earlier period of time.
According to the interview with the spokesperson of eBay, Kevin Pursglove, he thinks that people really enjoy the experience of the shopping bazaar. He also thinks that the buyers are enjoying the hunt and the competition of the bidding process. Everybody likes to get a bargain and they would like to negotiate a little bit over the price. Their auction format allows users to do so.

Moreover, eBay have many strategic partnerships, chief among them is America Online. eBay have created a series of co-branded sites through the AOL properties, and they have a number of arrangements with smaller sites that go back several years as an exchange to encourage people to come into the eBay site.


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